You built something brilliant.
Now let's help people understand it.
For funded startups with technical products struggling to communicate value.
The Problem
You built something technically impressive. The engineering is solid. The product works. Early customers love it.
But when you try to explain it to the market, something gets lost.
Your website reads like documentation. Your pitch starts with architecture instead of outcomes. Prospects nod along but don't convert. Competitors with inferior products somehow win deals because they "just get it."
The gap: You can explain what you built and how it works. But not why anyone should care - in language that resonates with buyers, not engineers.
Who This Is For
Funded startups with technical products
You've raised a round (or have revenue). The product exists and works. Customers are using it. Now you need to scale - and marketing is the bottleneck.
Technical founders who struggle with messaging
You're brilliant at building. You can explain every technical decision. But "simple value proposition" feels impossible when the product is genuinely complex.
B2B with complex sales
You're selling to businesses, not consumers. The sale involves multiple stakeholders, technical evaluation, and real decision-making. Not "click and buy."
Examples: OSINT platforms for bank compliance, fintech building identity infrastructure, industrial IoT connecting factory equipment, enterprise software replacing legacy systems, deep tech commercializing research.
What Needs to Happen
1. Positioning & Messaging
Find the human story inside your technical product. What problem does this solve? For whom? Why now? Why you? Interview your customers, analyze your competitors, distill your positioning into something a prospect understands in 30 seconds.
2. Go-to-Market Strategy
Where are your buyers? What channels make sense? What's the sequence? Not a 50-page strategy deck. A focused plan you can actually execute with limited resources.
3. Marketing Infrastructure
The systems you need to actually run marketing: website that converts (not just explains), CRM that works, campaigns that reach the right people, analytics that tell you what's working.
4. Execution Capacity
Someone to handle marketing execution while you focus on product and sales. Or build the foundation and hand it off to your first marketing hire.
What I Don't Do
- Pre-product work. I need something real to market.
- "Just social media." If you want someone to post on LinkedIn, hire a freelancer.
- Equity-only compensation. I'm a consultant, not a co-founder.
- B2C marketing. Consumer marketing is a different skill set.
- Miracle working. Marketing can't fix a product nobody wants.
Ready to talk?
Most startup engagements start with a positioning sprint to establish fit and build the foundation. Book a call and tell me what you're building.