You Need Marketing Capacity

The project that never ships

Every marketing team I work with has one. The strategic project everyone agrees matters, the CRM overhaul, the lifecycle automation, the reporting rebuild, that keeps sliding to “next quarter” because the day-to-day eats everything.

The team is good. Often very good. They just ran out of hours three months ago.

The backlog grows. The dev team is too busy for marketing requests. Technical debt piles up in HubSpot. And the thing that would actually move the needle sits in a Notion doc, untouched since September.

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What embedded capacity looks like day to day

I join your team 1-3 days per week. Not as someone who writes a recommendation deck and leaves. As someone in your Slack, your HubSpot, your project board, working alongside your people.

The difference is ownership. You don’t hand me a brief and manage the output. You point me at the problem. I figure out the approach, build the thing, and loop in your team so they understand what changed and why.

Some weeks that’s a HubSpot integration nobody had time to scope. Some weeks it’s unblocking your team on a technical question, or building the documentation that makes next quarter’s campaign launch half as painful. The work shifts with your priorities because I have enough context to shift with it.

Your team learns in the process. No black box.

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Who this actually fits

I’ve seen this pattern work best in a few specific situations.

Teams that are skilled but stretched. They know what needs doing. They don’t need someone to tell them what good looks like. They need another pair of senior hands to get it done. Junior hires wouldn’t solve this. The bottleneck is experienced capacity.

Companies where the work is ongoing. Not a single project with a clear end date, but a continuous stream of technical marketing work that won’t stop after one build. If it’s a one-off, a project engagement makes more sense.

Situations where hiring doesn’t quite make sense. The work is real, but it doesn’t justify a full-time head. Or hiring would take four months you don’t have.

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How this differs from the alternatives

The comparison I hear most is agencies. An agency gives you a team, and that team needs managing. You pay for account managers, project coordinators, the overhead that comes with scale. I give you one senior person who already knows how your systems work by week two.

The other comparison is freelancers. A freelancer works from a brief on defined deliverables. I work on shifting priorities, because I’m embedded in your context. The brief is the backlog. It changes on Tuesday, and I change with it.

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The commitment

Minimum three months. Real systems work takes time to show results. After that, either side can end it with 30 days notice.

Start at one day per week, scale up if needed. See how the tiers work.

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The teams that get the most out of this aren’t the ones with the biggest budgets. They’re the ones who know exactly what needs doing and just need someone who can do it.

If that sounds familiar, let’s talk.