Question 1

What's the difference between the three ways of working?

Accepted Answer

By the hour is for quick tactical help - you have a specific problem, we solve it together in 1-2 hours. Fixed projects are scoped engagements with two phases: first I diagnose and present solutions, then (if you want) I build it. Think HubSpot cleanups, campaign launches, pipeline rebuilds. Retainer is ongoing embedded capacity - I join your team via private Slack channel for continuous problem-solving. Best when you need consistent technical support.

Question 2

What if I just need an audit, not implementation?

Accepted Answer

That's Phase 1 of any fixed project. I scope what's broken, present clear solutions with visual documentation, and hand you a roadmap. You decide if you want me to build it (Phase 2) or take it from there.

Question 3

What services do you offer?

Accepted Answer

Full-stack marketing consulting for B2B companies. This includes: - HubSpot consulting (migrations, cleanup, automations, integrations) - Performance marketing audits - Paid media management (Meta, LinkedIn, Google) - Marketing analytics and attribution - Strategic sprints for focused execution - Fractional CMO and embedded marketing support See the services page for complete details.

Question 4

Do you work with companies outside B2B?

Accepted Answer

While my experience is primarily B2B, I work with any company that needs strategic marketing help. If you have a complex technical product or service-based business, I can probably help.

Question 5

Can you help with content creation and copywriting?

Accepted Answer

Yes, but it's not my primary focus. I can write strategic content (landing pages, email sequences, positioning documents) as part of broader projects. For ongoing content production at scale, I recommend specialists.

Question 6

Do you offer website development?

Accepted Answer

I don't build full websites, but I can help with marketing website strategy, conversion optimization, landing page design, and technical implementation of marketing tools. For complex website builds, I work with trusted development partners.

Question 7

How much do you charge?

Accepted Answer

It depends on the engagement model: By the hour: DKK 1,500/hour for tactical problem-solving Fixed projects: Project-based pricing determined after scoping. Typical range: DKK 15,000-75,000 depending on complexity Retainer: Monthly capacity starting at DKK 28,000/month for ongoing embedded support (1 day/week). See embedded pricing tiers for full options up to 3 days/week. See ways of working for complete pricing details.

Question 8

What's included in the price?

Accepted Answer

Everything needed to solve the problem: - Strategy and planning - Hands-on implementation - Documentation (Figma, Google Docs/Sheets, Loom videos) - Team training and knowledge transfer - Post-project support for questions No hidden fees. What we scope is what you pay.

Question 9

Do you require a deposit or payment upfront?

Accepted Answer

Yes. Fixed projects require 50% upfront, 50% on completion. Retainers are invoiced monthly in advance. Hourly work is invoiced after sessions are completed.

Question 10

What payment methods do you accept?

Accepted Answer

Bank transfer (domestic Danish clients) or international wire transfer. Invoices are provided via email with 14-day payment terms.

Question 11

Can I get a discount for longer commitments?

Accepted Answer

Retainer pricing already reflects volume discounts. For fixed projects, I occasionally offer package pricing if you're committing to multiple sequential projects, but this is discussed case-by-case.

Question 12

What if the project scope changes mid-way?

Accepted Answer

We re-scope together. If it's a small change, I absorb it. If it's significant, I provide a change order with updated timeline and pricing. You decide if we proceed with the new scope or stick to the original plan.

Question 13

Do you offer refunds?

Accepted Answer

Deposits are non-refundable once work has started, as they represent committed capacity. If you're unhappy with deliverables, we work together to fix it. I've never had a client request a refund because I make sure you're informed throughout the process.

Question 14

How do you handle documentation?

Accepted Answer

Everything gets documented. Visual process maps, video walkthroughs (Loom), implementation notes in Google Docs/Sheets. The goal is your team can maintain what I build without needing me for every question.

Question 15

Do you work on-site or remote?

Accepted Answer

Both. I'm based in Denmark and travel weekly between Copenhagen and Jutland. Remote work via Slack and video calls is standard. On-site workshops and kickoffs available for Danish clients or if you cover travel.

Question 16

What does a typical project timeline look like?

Accepted Answer

Depends on the engagement: By the hour: Scheduled as needed, usually same week Fixed projects: 2-8 weeks typical, broken into two phases (audit/strategy then implementation) Retainer: Ongoing monthly engagement with regular check-ins and continuous delivery

Question 17

How do we communicate during the project?

Accepted Answer

Slack is primary for retainer clients (private channel). Email for fixed projects and hourly clients. Video calls for kickoffs, reviews, and complex discussions (Google Meet or Zoom). Loom for async updates and walkthroughs. I'm responsive but not always instant. Expect replies within 24 hours during business days.

Question 18

What tools do you use for project management?

Accepted Answer

Figma for visual thinking and collaboration - system architecture, workflows, wireframes Google Sheets for implementation planning - tasks, dependencies, timelines Google Docs for deep work - strategies, technical specs, documentation Loom for video documentation and handoffs Everything is shared with you in real-time. No proprietary systems you can't access later.

Question 19

How involved do I need to be during the project?

Accepted Answer

It depends on what you want: Highly involved: We collaborate closely, you review everything, make decisions together. Best for building internal capability. Delegated: I run with it, check in at milestones, deliver completed work. Best when you trust the process and need to focus elsewhere. Most clients land somewhere in between. I adapt to your preferred working style.

Question 20

What happens after the project ends?

Accepted Answer

You own everything: documentation, systems, processes. I provide a handoff package so your team can maintain what we built. I'm available for questions after completion (reasonable scope), and many clients book hourly sessions or retainer support for ongoing help.

Question 21

Do you provide training for our team?

Accepted Answer

Yes. Part of every implementation includes knowledge transfer. I document everything in Loom videos and written guides, and can run live training sessions if needed.

Question 22

How quickly can you start?

Accepted Answer

By the hour: Usually same week. Fixed projects: 1-2 weeks for kickoff, depending on current load. Retainer: 2-4 weeks to properly onboard and integrate with your team.

Question 23

Do you sign NDAs?

Accepted Answer

Yes, standard practice for any client engagement.

Question 24

What information do you need to get started?

Accepted Answer

Depends on the project, but typically: - Brief description of the problem or opportunity - Access to relevant systems (HubSpot, ad accounts, analytics) - Background context (company, product, market) - Any previous audit reports or documentation - Timeline and budget constraints For fixed projects, we start with a discovery call to scope properly before committing.

Question 25

What's the first step to working together?

Accepted Answer

Book a call or send an email. We'll have a 30-minute conversation to understand your situation, discuss if I'm a good fit, and outline next steps. If it makes sense to work together, I'll send a proposal with scope, timeline, and pricing.

Question 26

Do you offer a free consultation?

Accepted Answer

The initial 30-minute discovery call is free. This is enough time to understand your problem and determine if I can help. For deeper strategic consulting or audits, that's billable work (either hourly or scoped as a fixed project).

Question 27

What if I'm not sure what I need?

Accepted Answer

That's normal. Book a call and we'll diagnose it together. I'll ask questions, understand your context, and recommend the right engagement model. Sometimes you think you need one thing but actually need another. I'm honest about what will solve the problem vs. what sounds good.

Question 28

Can we start with a small project first?

Accepted Answer

Absolutely. Many clients start with an hourly session or a small fixed project (like an audit) to test the working relationship before committing to bigger engagements.

Question 29

What happens if we're not a good fit?

Accepted Answer

I'll tell you upfront. If I don't think I can help, I'll say so and often recommend someone who can. No point wasting your time or mine.

Question 30

Do you have a minimum project size?

Accepted Answer

Not formally, but the economics matter. Fixed projects under DKK 15,000 rarely make sense given scoping and documentation overhead. For smaller needs, hourly engagement is usually better.

Question 31

What tools and platforms do you work with?

Accepted Answer

HubSpot (Marketing, Sales, Service, Operations hubs), Google Analytics, Meta Ads, LinkedIn Ads, Google Ads, most marketing automation platforms, Zapier/Make, basic SQL, APIs, and whatever you're currently using. If I haven't used it, I learn it fast.

Question 32

What if we're not in Denmark?

Accepted Answer

Most of my work is remote via Slack and video calls anyway. Time zone differences can work as long as there's some overlap for real-time communication. I've worked with US-based companies successfully.

Question 33

Do you build custom integrations?

Accepted Answer

I work with native integrations and APIs. For complex custom development requiring dedicated engineering, I can scope the work and recommend developers, or build simpler integrations myself using HubSpot Operations Hub, Zapier, or Make.

Question 34

What level of tool access do you need?

Accepted Answer

Depends on the project: HubSpot: Super admin access or Marketing/Sales admin to build workflows, properties, and integrations Ad platforms: Admin or analyst access to campaigns, audiences, and reporting Analytics: Read access minimum, edit access if we're building custom reports or dashboards I follow principle of least privilege - only request what's needed for the work.

Question 35

How do you handle data privacy and security?

Accepted Answer

I sign NDAs, follow GDPR best practices, and treat your data as confidential. I don't share client data with third parties or use it for other purposes. Access to your systems is revoked when the project ends (or you can revoke it - I'll remind you).

Question 36

Can you help migrate from one platform to another?

Accepted Answer

Yes. Common migrations include: - Salesforce → HubSpot - Pardot → HubSpot - Marketo → HubSpot - Custom CRM → HubSpot - Legacy analytics → modern stack I handle data mapping, cleanup, integration setup, and team training.

Question 37

Do you provide technical documentation?

Accepted Answer

Yes. Every technical implementation includes: - Visual system architecture (Figma) - Integration documentation (what connects to what) - Configuration notes (custom properties, workflows, API endpoints) - Video walkthroughs (Loom) - Maintenance guides for your team

Question 38

What if our tech stack is complex or unusual?

Accepted Answer

I thrive in complex environments. B2B companies often have custom-built systems, legacy platforms, and non-standard integrations. I'm comfortable learning new tools and figuring out how things connect.

Question 39

Can you help with data analysis and reporting?

Accepted Answer

Yes. I build custom reports, dashboards, and attribution models. Comfortable with Google Analytics, HubSpot reporting, SQL queries, and spreadsheet-based analysis. For advanced data science or machine learning, I recommend specialists.

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