I step in where the work gets messy.

That might mean rebuilding the website, fixing the CRM, running paid media, mapping the funnel, or helping the team make the next call. I work inside B2B teams, moving between strategy and hands-on execution. I don't stop at the recommendation. I help get it live.

Discovery first. Embedded when it makes sense.

Worked inside teams at
In-house
QuickOrder logo
In-house
KUBO logo
In-house
KeyShot logo
Client
Fashionlab logo
Client
Rebels logo
In-house
QuickOrder logo
In-house
KUBO logo
In-house
KeyShot logo
Client
Fashionlab logo
Client
Rebels logo

Where the work usually starts

It rarely starts with a clean brief.

Usually there are symptoms: something important is stuck, the numbers disagree, or a system nobody wants to touch. I start there.

01 Capacity & ownership

The work keeps slipping.

Everyone agrees it matters. Nobody has the space, context, or ownership to move it from a good intention to something live.

When the team needs capacity
02 Systems & data

The numbers don't agree.

The CRM, ad platforms, and reporting each tell a different story. The meeting becomes a debate about the number instead of the next decision.

When the systems don't talk
03 CRM & workflows

The setup mostly works.

Which is exactly why nobody wants to touch it. Workarounds multiply until every change feels risky and nobody sees the full picture.

When the setup has grown messy

How we work from there.

Discovery turns the symptoms into a shared picture and a useful plan. If the work needs someone inside the flow, I stay one day a week.

01The starting point
From 35.000 kr
ex. VAT

Discovery

Make the problem visible.

I get into the work, systems, and team to find what is actually blocking progress. You leave with a clear diagnosis, priorities, and a plan worth acting on.

  • Map the current state
  • Find the real constraint
  • Decide what happens next
02The optional next step
From 30.000 kr/month
ex. VAT

Embedded

One day a week. Inside the work.

If it makes sense after discovery, I join the flow and help build, operate, and adjust what comes next. Close enough to understand the context and help get the work live.

  • One day per week
  • Hands-on strategy and execution
  • Minimum three months

Discovery stands on its own. Continuing into an embedded agreement is a separate decision, not the default.

What discovery actually does

First, we make the mess visible.

I follow the work across the team and the tools. We find what is actually blocking progress, then make the next call together.

01 Start with what you see

Bring the symptoms.

The stuck project, the numbers nobody trusts, the system everyone works around. You do not need a finished brief.

02 Follow the work

Map the reality.

I trace the people, systems, handovers, data, and decisions around the work until we can see the whole thing.

03 Separate cause from noise

Find the constraint.

We identify what is actually blocking progress, not just the loudest symptom or the tool getting blamed for it.

04 Make the next call

Decide what moves.

You leave knowing what happens now, what can wait, and who needs to own the next move.

No automatic phase two

Then you decide what the work needs.

Discovery is a complete engagement. There are two good outcomes when it ends.

A complete outcome

Take the plan.

Your team owns the map, the priorities, and the next moves. You can take it forward without me.

The optional next step

Keep me in the flow.

I stay one day a week and help build, operate, and adjust what comes next.