Resources
Practical knowledge,
no fluff.
Guides and insights from a decade of B2B marketing. Things I've learned, frameworks I use, opinions I've formed.
Featured
Is Your HubSpot Setup Actually Working?
A practical diagnostic for marketing teams
Most HubSpot implementations are partially broken. Here's how to diagnose yours in 15 minutes - and what the results mean for your marketing operations.
Signs Your Marketing Tools Aren't Talking
The hidden cost of disconnected systems
When marketing tools don't share data properly, you pay in invisible ways: wasted time, bad decisions, missed opportunities. Here's how to identify the problem.
AI Workflows That Actually Work for Marketers
Beyond ChatGPT prompts: real implementation patterns
Most AI advice for marketers stops at 'use ChatGPT for copy.' Here are actual workflows I use daily that go beyond basic prompting.
The Anatomy of B2B Landing Pages That Convert
What works, what doesn't, and why
After reviewing hundreds of B2B landing pages, patterns emerge. Here's what high-converting pages have in common - and the mistakes that kill conversion rates.
All Resources
Is Your HubSpot Setup Actually Working?
Most HubSpot implementations are partially broken. Here's how to diagnose yours in 15 minutes - and what the results mean for your marketing operations.
Signs Your Marketing Tools Aren't Talking
When marketing tools don't share data properly, you pay in invisible ways: wasted time, bad decisions, missed opportunities. Here's how to identify the problem.
AI Workflows That Actually Work for Marketers
Most AI advice for marketers stops at 'use ChatGPT for copy.' Here are actual workflows I use daily that go beyond basic prompting.
The Anatomy of B2B Landing Pages That Convert
After reviewing hundreds of B2B landing pages, patterns emerge. Here's what high-converting pages have in common - and the mistakes that kill conversion rates.
Marketing for Technical Startups
You built something brilliant. Now let's help people understand it. A guide for funded startups with complex products struggling to communicate value.
How I Use AI
I use AI to work faster, not think less. Claude for thinking, local models for client data. Here's the actual workflow behind my work.
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