Resources
Notes from inside
the work.
Things I have learned while working across campaigns, websites, CRM, data, and the handovers between marketing, sales, and product.
Featured
Is Your HubSpot Setup Actually Working?
Follow one real lead before you audit the whole portal
A practical first pass for finding the gaps between forms, lifecycle stages, workflows, sales handovers, and the reports people are expected to trust.
When Your Marketing Tools Tell Different Stories
The problem is usually in the handover, not the logo on the software
How I trace the definitions, data, manual work, and ownership between a campaign, website, CRM, sales process, and report.
What AI Changes When It Sits Inside the Work
The prompt is the smallest part of the setup
How I use agents for campaign preparation, data checks, quality control, handovers, and small tools instead of treating AI as a copy generator.
The B2B Landing Page Is Usually Not the Whole Problem
The page has to connect the promise, proof, data, and next handover
What I look for when a B2B landing page is expected to carry a technical product, a longer buying decision, and the campaign around it.
All Resources
Is Your HubSpot Setup Actually Working?
A practical first pass for finding the gaps between forms, lifecycle stages, workflows, sales handovers, and the reports people are expected to trust.
When Your Marketing Tools Tell Different Stories
How I trace the definitions, data, manual work, and ownership between a campaign, website, CRM, sales process, and report.
What AI Changes When It Sits Inside the Work
How I use agents for campaign preparation, data checks, quality control, handovers, and small tools instead of treating AI as a copy generator.
The B2B Landing Page Is Usually Not the Whole Problem
What I look for when a B2B landing page is expected to carry a technical product, a longer buying decision, and the campaign around it.
Go-to-Market Work for Technical Startups
Where I fit when a technical product, a longer sales cycle, and the systems around them need to work as one motion.
How I Use AI
How agents help with research, campaign preparation, data checks, documentation, quality control, and small internal tools.
Have one of these problems in the wild?
Send me the messy version. I will tell you if I can help from inside the work.