An honest comparison
Asger vs Fractional CMO
Senior direction and hands-on execution, without separating the decision from the work.
Direction is not always the bottleneck
A fractional CMO is useful when the company needs marketing leadership: team structure, budget ownership, a strategy, and someone at the management table.
That is not the seat I am trying to fill.
The teams I join often know the broad direction already. The gap is between that direction and the work: the campaign that never gets out, the technical product nobody has made easy to buy, the CRM logic behind the funnel, or the data that stops at the sales handover.
Where I fit
I work as a senior contributor inside the go-to-market team. I can challenge the direction in the morning and build the page, workflow, campaign setup, or internal tool in the afternoon.
The work can move across marketing, sales, product, and data because I keep the context with me. Agents help with research, preparation, checks, and documentation, but the judgment and accountability do not get handed to a machine.
If the real need is a marketing leader, I will say so. If the team needs someone close enough to connect decisions with execution, that is where I am useful.
Cost
A focused discovery starts at 35.000 kr ex. VAT. Embedded work usually starts at 30.000 kr per month ex. VAT for one day per week. We scope the actual role around what the team needs.
Tell me what keeps getting stuck. I will tell you which kind of help it sounds like.