What stage startup do you work with?

Funded startups with product-market fit. You have a product that works, customers who are happy, and runway to invest in marketing. Pre-product or bootstrapped startups aren't a fit - I need something real to market.

Do you work with B2C startups?

No. I focus on B2B - companies selling to other businesses. If your customers are consumers, I'm not the right person.

What if we already have a marketing person?

Great. I can work alongside them, providing strategic direction and technical implementation they might not have. Or I can train them up while building systems together. I'm not here to replace your team.

How is this different from a marketing agency?

Agencies give you a team of juniors managed by someone senior you rarely see. I give you me - senior-level thinking and hands-on execution in one person. No account managers, no handoffs, no 'that's not in scope.'

Can you help us raise our next round?

I help you build marketing that shows traction, which helps fundraising. But I'm not a fundraising advisor. If you need pitch deck help or investor intros, that's not what I do.

Marketing for Technical Startups

You built something brilliant. Now let's help people understand it.

For funded startups with technical products struggling to communicate value. I translate complexity into clarity and build the marketing infrastructure you need to grow.

The Problem

You built something technically impressive. The engineering is solid. The product works. Early customers love it.

But when you try to explain it to the market, something gets lost.

Your website reads like documentation. Your pitch starts with architecture instead of outcomes. Prospects nod along but don’t convert. Competitors with inferior products somehow win deals because they “just get it.”

The gap: You can explain what you built and how it works. But not why anyone should care - in language that resonates with buyers, not engineers.

Who This Is For

Funded startups with technical products.

You’ve raised a round (or have revenue). The product exists and works. Customers are using it. Now you need to scale - and marketing is the bottleneck.

Technical founders who struggle with messaging.

You’re brilliant at building. You can explain every technical decision. But “simple value proposition” feels impossible when the product is genuinely complex.

B2B with complex sales.

You’re selling to businesses, not consumers. The sale involves multiple stakeholders, technical evaluation, and real decision-making. Not “click and buy.”

Examples of companies I work with:

OSINT platforms for bank compliance teams (Orbis Pro)
Fintech building identity infrastructure
Industrial IoT connecting factory equipment
Enterprise software replacing legacy systems
Deep tech commercializing research

What I Actually Do

Positioning & Messaging

Find the human story inside your technical product. What problem does this solve? For whom? Why now? Why you?

I interview your customers, analyze your competitors, and distill your positioning into something a prospect understands in 30 seconds.

Go-to-Market Strategy

Where are your buyers? What channels make sense? What’s the sequence?

Not a 50-page strategy deck. A focused plan you can actually execute with limited resources.

Marketing Infrastructure

The systems you need to actually run marketing:

Website that converts (not just explains)
CRM that works (HubSpot setup done right)
Campaigns that reach the right people
Analytics that tell you what’s working

Ongoing Execution

I can stay on as embedded capacity - handling marketing execution while you focus on product and sales. Or I build the foundation and hand it off to your first marketing hire.

How It Usually Works

Phase 1: Positioning Sprint (2-3 weeks)

Deep dive into your product, customers, and market. Customer interviews. Competitor analysis. Messaging development. You get a positioning document and core messaging framework.

Phase 2: Infrastructure Build (4-8 weeks)

Turn that positioning into real marketing assets. Website updates. Campaign setup. CRM configuration. The systems you need to generate and track demand.

Phase 3: Ongoing or Handoff

Either I stay on as embedded marketing capacity, or we hire your first marketing person and I help onboard them.

Most startups start with Phase 1 to see if we work well together.

What I Don’t Do

Pre-product work. I need something real to market.
“Just social media.” If you want someone to post on LinkedIn, hire a freelancer.
Equity-only compensation. I’m a consultant, not a co-founder.
B2C marketing. Consumer marketing is a different skill set.
Miracle working. Marketing can’t fix a product nobody wants.

The Investment

Startup engagements typically start with a positioning sprint (fixed price, 2-3 weeks) to establish fit and build the foundation.

From there, we discuss ongoing work - either as a fixed project for specific deliverables or embedded for ongoing capacity.

I’m not the cheapest option. But I’m also not an agency burning through your runway on overhead. You get senior-level work at a fraction of a full-time hire.

Let’s talk. Book a call and tell me what you’re building.