Asger vs Fractional CMO

The problem

You hire a fractional CMO for $15,000/month. They work 10-20 hours. You get strategic guidance and a marketing roadmap.

Then you realize: someone still needs to build the campaigns.

The CMO doesn’t set up your HubSpot workflows. Doesn’t build landing pages. Doesn’t fix broken tracking. They provide direction. So you hire an agency to execute. Or dump it on your junior marketer who’s already overwhelmed.

Now you’re paying $20K+/month total: the CMO for strategy, someone else for execution. And the handoff between strategy and execution? That’s where things fall apart.

How I’m different

• Strategy AND execution. I don’t hand you a roadmap and disappear. I build the thing. Attribution broken? I audit, configure GTM, set up server-side tracking, and validate data flows. Not a deck about why attribution matters—the actual implementation.

• Technical implementation. Most fractional CMOs come from brand or leadership backgrounds. I’ve spent years building HubSpot workflows, implementing tracking, debugging data discrepancies, and solving technical martech problems.

• Flexible capacity. You’re not locked into 10 hours of strategy when you need 40 hours of execution. Work hourly, by project, or embedded.

• Faster feedback loops. When I do both strategy and execution, I see what’s working, adjust, and ship—no handoff delay.

Pricing

Fractional CMO: $10,000–$25,000/month for 10-20 hours. Execution costs extra. Total: $20,000–$40,000+/month.

Me:

• Hourly: 1,500 kr/hour
• Fixed projects: 15,000 kr–75,000 kr (strategy + execution included)
• Embedded: 40,000 kr–120,000 kr/month, no minimum

Strategy plus execution for less than CMO strategy alone.

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Book a call and we’ll figure out if working together makes sense.