Case Studies

Real projects showing strategy and execution. See how marketing automation, HubSpot implementations, and demand generation systems deliver measurable results.

Nordic B2B SaaS Company • B2B SaaS / Enterprise Software

HubSpot Automation Rebuild: From Broken Workflows to Scalable System

A B2B SaaS company had 47 broken workflows, duplicate data, and no visibility into their marketing funnel. I audited, rebuilt, and documented their entire automation infrastructure.

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European B2B SaaS Startup • B2B SaaS / Cloud Infrastructure

Building a Demand Gen Engine from Zero to 150 MQLs/Month

A B2B SaaS startup had no inbound lead generation. I built their entire demand gen infrastructure: landing pages, multi-channel campaigns, marketing automation, and analytics. Scaled from 0 to 150 qualified leads per month in 6 months.

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B2B SaaS Scale-up • B2B SaaS / Marketing Technology

Marketing Stack Migration: From 11 Fragmented Tools to Unified System

A B2B SaaS company was burning $94K/year on 11 disconnected marketing tools with broken data flow. I designed a migration strategy, built data mapping scripts, and executed the consolidation. Reduced costs by 64% while improving data quality and team efficiency.

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